Does 1% really make a difference…

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I’m contantly nagging people that the
three most important things in internet
marketing are, say it with me:

Traffic, Copy, and List Building…

At a recent JV Alert Seminar I may have
offended some people (mostly copywriters)
when I said from stage…

“Copy is the least sexy of the three.”

But the truth is whether we like it or not
it is a part of the triangulation of Internet
Marketing…

How important is it? I mean, really, what’s
the difference between website copy that
converts at say, 1% better?

Let’s take a look at a recent case study from
my 15K in 7 Days launch…

When I first launched the site, we had 2 sales
letters we were testing (something everyone
should be doing!)…

After a thousand or so visitors, we took the best
sales letter and tested it against another…

We repeated this process with 6 different sales
letters for the first 5,000 visitors…

Tip: during a “product launch” you’ll get more traffic
than you know what to do with… this is the BEST time
to test and track conversions…

After testing six different sales letters, here are some
things to consider:

1.  The worst sales letter did around 1.22%
2.  The best sales letter did 3.17%
3.  After testing with the first 5,000 visitors, and
additional 93,000 visitors arrived at the site

That means that if we DID NOT TEST, we could have
sent 93,000 visitors to a web page that converted at
around 1% rather than 3%…

On a $27 product with a $67 upsell that converted at
25% that’s an average customer value of $43.75

Scenario 1: 93,000 visitors x 1% conversion at $43.75 = $40,687.50
Scenario 2: 93,000 visitors x 3% conversion at $43.75 = $122,062.50

Question:

Yeah Brian, but that’s a 2% difference… does a 1% difference matter?

 Let’s see:

93,000 visitors x 2% conversion at $43.75 = $81,375

Answer:

Yes, it makes a big difference…

Moral of the story is, all things equal, the words on your
website make a huge difference in your bottom line.

For the 15K in 7 Days launch, the only two variables we
tested were the headlines and use of video…

Who is “we”?

For my copy, I consulted with someone who I consider
to be not only one of the best copywriters, but also one
of the best teachers of copywriting, Mike Morgan…

While they call him “Million Dollar Mike Morgan”, right now
you don’t have to pay a thing (unless you want to “hint”) to
get your hands on some of his best stuff…

Go ahead and see what Mike has to offer at:

Conversion Crash Course

Sincerely,
Brian T. Edmondson

P.S. Because of my personal relationship with Mike, he has
agreed to do a special free Copy Conversion Training Call
with any of my clients (that’s you!) that signs up at his site:

Conversion Crash Course