Comments on: Lead Caputre In Cheesburger Paradise? http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise The official blog of internet marketing expert Brian T. Edmondson Thu, 12 Aug 2010 13:57:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Marketing Success Entrepreneur http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-203 Marketing Success Entrepreneur Tue, 26 May 2009 12:39:46 +0000 http://brianedmondson.com/blog/?p=124#comment-203 Most restaurants practice what I call "not knowing marketing." People come into th establishment, have a great time, leave a big tip, and depart... but the restaurant can never contact them again because they don't know who was there. But as you say, at least this group is doing "something." But reward them for doing it. Give them what I call the "sleeves out of your vest." Give them a coupon to come back, to save a few bucks but visit the restaurant again. And for that coupon, capture their name and email address... leave everything else out: they are just impediments to building their list. Charles Seymour Jr. http://twitter.com/UltimateWAHDads Most restaurants practice what I call “not knowing marketing.” People come into th establishment, have a great time, leave a big tip, and depart… but the restaurant can never contact them again because they don’t know who was there. But as you say, at least this group is doing “something.”

But reward them for doing it. Give them what I call the “sleeves out of your vest.” Give them a coupon to come back, to save a few bucks but visit the restaurant again. And for that coupon, capture their name and email address… leave everything else out: they are just impediments to building their list.

Charles Seymour Jr.
http://twitter.com/UltimateWAHDads

]]> By: Lynn Leusch http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-201 Lynn Leusch Mon, 11 May 2009 02:00:28 +0000 http://brianedmondson.com/blog/?p=124#comment-201 What a great learning lesson from a simple flier! I agree with all the afore mentioned pros and cons regarding this flier: Nice Graphics and Color Scheme (colorfully inviting) There is no WIFM - reason for me to give them my information Too much information requested; however not everyone has internet access yet, so requesting multiple sources of contact information could prove to be valuable for them I went to dinner with a couple of friends at a chain restaurant a few weeks back and the manager came around asking us how are meal was. He gave each of us a little paper with a website to log on to and give them feedback on our visit. The two friends I was with are not students of marketing and they said the exact same things about that little flier as the comments mentioned above. They said...why should I give you my time and information... What do I get out of it? They felt there should have been an incentive for taking the time to give the restaurant their feedback. I appreciate this great learning lesson. I think I can learn just as much, if not more from someone saying what is good/bad about this and why...and then having access to all of the feedback/answers from others. What a great learning lesson from a simple flier!

I agree with all the afore mentioned pros and cons regarding this flier:
Nice Graphics and Color Scheme (colorfully inviting)
There is no WIFM – reason for me to give them my information
Too much information requested; however not everyone has internet access yet, so requesting multiple sources of contact information could prove to be valuable for them

I went to dinner with a couple of friends at a chain restaurant a few weeks back and the manager came around asking us how are meal was. He gave each of us a little paper with a website to log on to and give them feedback on our visit. The two friends I was with are not students of marketing and they said the exact same things about that little flier as the comments mentioned above. They said…why should I give you my time and information… What do I get out of it? They felt there should have been an incentive for taking the time to give the restaurant their feedback.

I appreciate this great learning lesson. I think I can learn just as much, if not more from someone saying what is good/bad about this and why…and then having access to all of the feedback/answers from others.

]]> By: V http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-200 V Fri, 08 May 2009 05:45:21 +0000 http://brianedmondson.com/blog/?p=124#comment-200 A good start. really don't need phone number. then you got to have somebody make calls and for what? I think an improvement in their process would be to give the option of having an URL for them to go to and take the slip home and go online and sign up with their email with optin and get a coupon for a free drink or discount in return, with promises of newsletter with coupons for free food or discounts. that would eliminate somebody having to sit down and enter the email addresses from the slips. would eliminate labour for the burger place and drive more business. A good start. really don’t need phone number. then you got to have somebody make calls and for what?
I think an improvement in their process would be to give the option of having an URL for them to go to and take the slip home and go online and sign up with their email with optin and get a coupon for a free drink or discount in return, with promises of newsletter with coupons for free food or discounts. that would eliminate somebody having to sit down and enter the email addresses from the slips. would eliminate labour for the burger place and drive more business.

]]> By: Andre http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-198 Andre Mon, 04 May 2009 17:06:04 +0000 http://brianedmondson.com/blog/?p=124#comment-198 What kind of benefits are they offering to get my name and email address. Very catchy card though. And how about asking for a phone number since they are local. What kind of benefits are they offering to get my name and email address. Very catchy card though. And how about asking for a phone number since they are local.

]]> By: Ernie http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-197 Ernie Mon, 04 May 2009 16:13:27 +0000 http://brianedmondson.com/blog/?p=124#comment-197 1. Wiifm 2. The best news for the islands is from roadrunner cable. 3. Why shouild I help you? 4. Who besides you benifits from the list? 5. How will you use the list to help others? 6. Very eye catching but I have no resaon to subscribe! Ernie from California 1. Wiifm
2. The best news for the islands is from
roadrunner cable.
3. Why shouild I help you?
4. Who besides you benifits from the list?
5. How will you use the list to help others?
6. Very eye catching but I have no resaon to subscribe!

Ernie from California

]]> By: Lisa Dingman http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-196 Lisa Dingman Mon, 04 May 2009 16:12:17 +0000 http://brianedmondson.com/blog/?p=124#comment-196 You know I am looking at it again thinking they are asking for both email and mail. I would think they would need one or the other. Why would I want to get the same information provided to my email as to my snail mail? It should say provide either your email or mail. Additionally, they are asking for your birthday and they are not saying why. Birthday club perhaps? What do you get it you sign up for the birthday club? Again, the consumer would say whats in it for me. What do I like, I like the brocure itself. I am not fimiliar with cheeseburger in paradise so I am thinking its like an Island burger. I like the colors, the headline and the crinkeled paper but, It says geetings from paradise so I am thinking it is a hotel chain or resort. " Greetings From The Islands" I would have only known it was a hamburger joint because you said so. Thanks Brian! You know I am looking at it again thinking they are asking for both email and mail. I would think they would need one or the other. Why would I want to get the same information provided to my email as to my snail mail? It should say provide either your email or mail. Additionally, they are asking for your birthday and they are not saying why. Birthday club perhaps? What do you get it you sign up for the birthday club? Again, the consumer would say whats in it for me.

What do I like, I like the brocure itself. I am not fimiliar with cheeseburger in paradise so I am thinking its like an Island burger. I like the colors, the headline and the crinkeled paper but, It says geetings from paradise so I am thinking it is a hotel chain or resort. ” Greetings From The Islands” I would have only known it was a hamburger joint because you said so.

Thanks Brian!

]]> By: Lisa Dingman http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-195 Lisa Dingman Mon, 04 May 2009 16:05:01 +0000 http://brianedmondson.com/blog/?p=124#comment-195 Well, I think they left no reason to supply name or phone number. I would think why? whats in it for me? They should be giving away free fries free burger, free raffel to get a free fries, coupons in your email. Really, news about a hamburger special in the mail in not exactly what people want to open but, sign up for the newsletter, get special recipies striaght from our kitchen and a coupon for a free shake this week coke next week or fries the following. Heck for 20 bucks a month they could join one of those advertizing companies that you can give away free vactions and offer those as a raffle. Give your name and email and be entered to win a free 3 night stay at your hotel of choice. That is what I think. Lisa Well, I think they left no reason to supply name or phone number. I would think why? whats in it for me?
They should be giving away free fries free burger, free raffel to get a free fries, coupons in your email. Really, news about a hamburger special in the mail in not exactly what people want to open but, sign up for the newsletter, get special recipies striaght from our kitchen and a coupon for a free shake this week coke next week or fries the following.

Heck for 20 bucks a month they could join one of those advertizing companies that you can give away free vactions and offer those as a raffle. Give your name and email and be entered to win a free 3 night stay at your hotel of choice. That is what I think.

Lisa

]]> By: Walt http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-194 Walt Mon, 04 May 2009 13:55:44 +0000 http://brianedmondson.com/blog/?p=124#comment-194 They're asking for too much information. At the most I'd go with First Name, Email, Zip, Birthday. Also, they don't really tell me what's in it for me to sign up..."the latest news from the islands" Seriously? Who cares? How about something like "Sign up to get exclusive discounts and coupons" They’re asking for too much information.

At the most I’d go with First Name, Email, Zip, Birthday.

Also, they don’t really tell me what’s in it for me to sign up…”the latest news from the islands” Seriously? Who cares? How about something like “Sign up to get exclusive discounts and coupons”

]]> By: Unknownnetworker http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-192 Unknownnetworker Mon, 04 May 2009 11:36:04 +0000 http://brianedmondson.com/blog/?p=124#comment-192 They've left out some important steps, but I'll give them an A for effort. It's more critical to get started and make the mistakes than do nothing. Their Headline is weak with no lead in. There is no offer for specials or 2'fers. Nothing unique and no urgency. They’ve left out some important steps, but I’ll give them an A for effort. It’s more critical to get started and make the mistakes than do nothing. Their Headline is weak with no lead in. There is no offer for specials or 2′fers. Nothing unique and no urgency.

]]> By: Internet Marketing Tools http://brianedmondson.com/blog/lead-caputre-in-cheesburger-paradise/comment-page-1#comment-191 Internet Marketing Tools Mon, 04 May 2009 11:32:23 +0000 http://brianedmondson.com/blog/?p=124#comment-191 Hi Brian: Yes, it is good to see that offline businesses are getting the idea about online marketing. But a lot are a bit off the mark. This flier is a good example of a "lead capture" that *could* be effective. Here's a quick look. 1. You accidentally stumbled on these. Obviously, they need to be prominent. A message on the register receipt would be good too. 2. No incentive to sign up. How about a discount or coupon in your email or free meal on your birthday (after all, the birthday is getting captured). 3. What do you do with the form? Also, need to have an online method to register in case somebody wants to check out the website and sign up online. They are certainly on the right track but a little tweaking would go a long way. Keep up the good work Brian! Russell Portwood Hi Brian:
Yes, it is good to see that offline businesses are getting the idea about online marketing. But a lot are a bit off the mark. This flier is a good example of a “lead capture” that *could* be effective. Here’s a quick look.

1. You accidentally stumbled on these. Obviously, they need to be prominent. A message on the register receipt would be good too.

2. No incentive to sign up.
How about a discount or coupon in your email or free meal on your birthday (after all, the birthday is getting captured).

3. What do you do with the form?
Also, need to have an online method to register in case somebody wants to check out the website and sign up online.

They are certainly on the right track but a little tweaking would go a long way. Keep up the good work Brian!

Russell Portwood

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