Postcard Marketing Meets Internet Marketing…

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Product: Allyn Cutts’ Ultimate Guide to Postcard Marketing

The Internet and all its entrepreneurial potential really excites me. That’s why I’ve devoted over two years to perfecting my online marketing skills – to make myself the best internet, information, and affiliate marketer I can be.

So why bother reviewing a book that discusses a marketing technique that seems so passé? Especially when it looks like it was banged out with a manual typewriter while burning the midnight oil?

Answer: Because it’s just damn good!

Allyn Cutts is a 29-year direct mail veteran who shares many valuable insights in Ultimate Guide to Postcard Marketing, an effort to demystify an often neglected and misunderstood method of attracting buyers to your enterprise.

Now before you leave this page, consider that direct mail marketing continues to be a very lucrative profit generator. Online marketing superstars like Russell Brunson recognize the power of offline marketing to complement and even augment their online business models.

Furthermore, postcards had the highest read rate amongst all forms of print advertising according to The DMA Statistical Fact Book (2005), so do not let the classic look and feel of Cutts’ book discourage you from diving into this often overlooked area of advertising.

At ninety-nine pages (roughly fifty pages of text), Cutts offers an exhaustive survey of the ins and outs of postcard marketing. Contrary to most direct mail and advertising books available now, Ultimate Guide to Postcard Marketing is a surprisingly quick and easy read – even for postcard “newbies”.

Allyn starts the book with a primer on selecting a target market for your campaign – essential for any entrepreneur regardless of advertising media, but especially critical for beginners on a shoestring budget. He emphasizes a concentrated search for the “ideal customer” with ways of honing your pitch and message that eventually will succeed.

e-book Highlights.

Some of the information that Allyn shares with his readers includes:

1. Your 6 major advantages for using postcard marketing to grow your business.
2. Eight distinctly profitable results from postcard advertising.
3. How a complete beginner can use postcard marketing to enter and dominate a niche market –
with the help of established competitors!
4. The 7 methods for developing your offline list (N.B. you’d be surprised how similar it is to
online list generation).
5. Three foolproof secrets for creating power-packed postcard headlines.

and much, MORE…

For postcard marketing novices, Allyn Cutts offers a tremendous list of themes that you can reference over and over again. The book is chalk full of writing and presentation tips - I could not believe how powerful postcard marketing really is!

Amongst my favorite chapters in Ultimate Guide to Postcard Marketing were those that dealt with the power of color usage and winning postcard design. Cutts shows readers a great way to use royalty photos (image licensing) on our postcards. This information alone is worth the e-book’s retail price.

If you are unsure about the postcard printing process, Allyn draws upon his personal experience to offer 14 frequently asked questions (FAQs) that can put you on the road to profitable campaigns with confidence in no time.

What would a marketing e-book be without some semblance of a marketing plan? Cutts’ presents chapters on postcard marketing plans and cost estimation, critical elements of your overall business plan.

To complement his core message about postcard campaign benefits, Allyn includes practical “golden nuggets” of useful content that you can use immediately, including:

- 104 Power Verbs To Read Out Loud.
- 96 of the Most Effective Headlines ever written.
- 39 pages of sample postcards from 9 hot niches like Real Estate, B2B, and Retail.

Conclusion.

In our fast-paced Information Age, postcard marketing may lack the appeal of Internet video, Google Adwords, and other fast-paced online marketing strategies. However, for hundreds if not thousands of businesspeople around the world, “physical” marketing still holds its own versus the digital version. When I first started online, I used a two step marketing process using postcards to drive traffic to a website. I enjoyed great success with it, and encourage anyone serious about their business to consider using this method.

Allyn Cutts’ Ultimate Guide to Postcard Marketing will serve as a great step-by-step resource to take you to the next level of profitability.

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e-book’s Target market:

1. Established “bricks and mortar” business owners looking to better connect with new and
established market segments.

2. Internet marketers who recognize postcard list building as a way to grow their customer
and subscriber base.

3. Full-time and part-time employees who want to establish a second income, but prefer to start
with an established, low-cost offline strategy before committing to Internet technology.

Brian’s Rating: 8.5 out of 10

Click here now to learn more about Allyn Cutts’ Ultimate Guide to Postcard Marketing